Our Founder
Lakebridge Founder Story: Building Digital Bridges for the Connected Enterprise
In 2024, Chinnamanaidu Neerasa founded Lakebridge in Vizag, India—a coastal city where his educational and professional journey began. After nearly two decades of working with leading Indian IT firms and international clients across the USA, UK, Russia, Denmark, and Europe, Chinnamanaidu decided to create a technology company focused on Salesforce consulting, cloud integration, and enterprise digital transformation for global clients.
A Global Vision Rooted in Technical Excellence
Before establishing Lakebridge, Chinna served in diverse roles from 2007 to 2024, contributing to large-scale enterprise projects that shaped his technical expertise and leadership philosophy. He earned his MBA in 2003, and his career has been defined by hands-on engineering, system architecture, and cross-border collaboration.
Today, he leads Lakebridge with a simple but powerful vision — to connect technology and people through intelligent cloud solutions. Under his guidance, Lakebridge has evolved into a trusted partner for businesses seeking Salesforce, SAP, and AI-driven digital transformation.
Technical Expertise That Delivers Measurable Results
With over 18 years of experience in software development and enterprise architecture, Chinnamanaidu continues to play an active role in coding, designing, and building the systems that power Lakebridge’s Salesforce and SAP implementations. Unlike many leaders who move away from technical work, he remains hands-on — ensuring every solution aligns with both business strategy and technical precision.
His core areas of expertise include:
🔹 CRM & ERP Systems
Salesforce Sales, Service, and Marketing Cloud implementations
Community Cloud (Experience Cloud) for self-service portals and customer engagement
Apex, Lightning Web Components (LWC), and automation design for scalable CRM architectures
SAP CRM and ERP Integrations (SD, MM, FICO modules)
SAP Middleware (SAP PI/PO) for enterprise-grade data synchronization
Integration & Middleware Solutions
Salesforce Integration for seamless data flow between systems
SAP PI/PO/XI Middleware for connecting SAP and non-SAP environments
Building API-driven enterprise architectures that improve performance, accuracy, and interoperability
DevOps & Automation
Azure DevOps, Jenkins, and GitHub pipelines for continuous integration and delivery
Automated deployment frameworks ensuring speed, stability, and compliance
Optimization of release management workflows for Salesforce and SAP ecosystems
Testing & Quality Assurance
Experience with HP Quality Center and automated QA pipelines
Designing manual and automated testing strategies for large enterprise systems
Commitment to delivering bug-free, performance-optimized software solutions
The Lakebridge Difference: Hands-On Leadership in a Digital World
At Lakebridge, leadership means building, not just managing. Chinnamanaidu brings a rare combination of executive strategy and hands-on coding expertise, ensuring that every client engagement is both visionary and technically sound. Whether he’s designing a custom Salesforce Lightning component, debugging complex middleware integrations, or leading a code audit, his focus remains on solving problems that directly impact business outcomes.
Your Salesforce Partner for Global Clients
Under Chinna’s leadership, Lakebridge has positioned itself as a Salesforce implementation and managed services partner serving clients across North America and Europe. The company focuses on:
Salesforce Consulting & Implementation
Designing scalable CRM solutions aligned with sales, service, and marketing strategies.Cloud Migration & Integration
Connecting Salesforce with ERP, AI, and analytics ecosystems for unified business insights.Managed Support & Optimization
Providing ongoing Salesforce administration, enhancement, and user training.Industry-Specific Solutions
Tailored Salesforce deployments for Healthcare, Financial Services, Retail, and Consumer Goods sectors.
His belief is simple: Technology should simplify complexity. Whether it’s a Fortune 500 enterprise or a growing startup, Lakebridge is committed to building systems that are secure, scalable, and smart — systems that bridge the gap between business ambition and digital reality.
Founder & Principal Consultant – Lakebridge Solutions
18+ Years of Global IT Consulting in SAP CRM, Salesforce, and Middleware
When you work with Lakebridge, you're not hiring a beginner or a reseller — you're working with a global IT leader who's spent nearly two decades stabilizing, integrating, and scaling mission-critical SAP and Salesforce systems across the globe.
A Global Delivery Legacy You Can Trust
Our founder has delivered SAP CRM and Salesforce solutions for top-tier enterprises in USA, UK, Europe, China, Japan, Australia, and Canada, earning a reputation for deep domain expertise, flawless execution, and lasting client trust.
Key Enterprise Projects Delivered by Our Founder
🇨🇭 Nestlé – Switzerland
Project: SAP CRM (Marketing, Sales, Service, Middleware)
Scope: Full-cycle SAP CRM implementation with cross-team collaboration and integration to SAP ERP.
Impact: System stabilization, user training, and enhanced marketing automation delivery.
BlackBerry – Waterloo, Canada
Project: SAP CRM Marketing & Sales, SAP Middleware Integration
Scope: Onsite implementation, customized SAP CRM processes, and stabilized middleware flows for real-time marketing campaign execution.
Impact: Faster data synchronization and greater marketing process visibility.
LeasePlan – Australia
Project: SAP CRM Service Module
Scope: Supported complex CRM customizations and business logic handling, including ticket lifecycle flows.
Impact: Reduced service case errors, improved SLAs, enhanced user productivity.
Ford – USA
Project: SAP CRM Marketing System Optimization
Scope: Resolved long-standing issues in marketing campaign execution and lead routing logic.
Impact: Improved system reliability, reduced campaign delays, enabled better data insights.
Siemens – Germany
Project: SAP CRM & SAP ERP Integration
Scope: Built and stabilized bi-directional middleware using SAP PI, aligning data between CRM (service orders, interactions) and ERP (billing, logistics).
Impact: End-to-end workflow transparency, seamless data sync between front-office and back-office systems.
SAP AG – China, Japan, UK, Europe, USA
Project: SAP CRM Marketing, Sales, Service, Interaction Centre, CTI Integration
Scope: Delivered full-suite SAP CRM solutions across geographies with language-localized support and advanced CTI (Computer Telephony Integration) workflows.
Impact: Improved agent response time, consolidated customer profiles, delivered scalable middleware framework across regional rollouts.
Salesforce Experience (20016–2025)
Pearson Education – USA
Scope: Developed Apex logic and Lightning Components for lead and opportunity flows in B2B sales scenarios.
Impact: Streamlined deal flow management for thousands of educators and institutions.
Adtalem Global Education – USA
Scope: Created custom Visualforce pages, Lightning record pages, and automation for student enrollment and communication workflows.
Impact: Enhanced student engagement and CRM visibility for education counselors.
PRA Health Sciences / MindCrowd – USA
Scope: Salesforce Health Cloud and Sales Cloud customization for clinical trial workflows, outreach automation, and third-party data integrations.
Impact: Improved care team collaboration and HIPAA-compliant data processing.
What This Means for You
✔️ Enterprise-Grade Execution – Every integration, customization, and module we deliver has been forged in real-world systems for real global clients.
✔️ Startup Agility, Enterprise Discipline – We execute fast but with the documentation, testing, and governance that your enterprise demands.
✔️ CTI, Middleware, Multi-Cloud Expertise – Whether it’s Twilio, SAP CRM, Salesforce Omni-Channel, or WhatsApp API — we’ve delivered it.
Our Promise to USA Clients:
✅ You get access to the founder’s experience in every engagement
✅ Our team is handpicked and trained by leaders who’ve done the work themselves
✅ We bring mature delivery frameworks, not experiments
✅ We understand USA compliance, communication standards, and industry-specific workflows
Let’s Discuss Your Salesforce Goals
Whether you're modernizing your CRM, integrating Salesforce with voice or ERP systems, or stabilizing middleware flows — Lakebridge brings global experience with local focus.
Various trademarks held by their respective owners.
📍Registered Office: : Plot No.31-58-25/32,
1st Floor,,Duvvada, Vizag
Andhra Pradesh - 530046
☎️ +91 (986) 613-7007
Copyright © 2025 Lakebridge. All rights reserved.